Deepening our media consultancy work with local brands, in December 2021 we were contracted by Play Braamfontein as media consultants to work on the launch of the new market The Playground (which took over from the old Neighbourgoods market).
As part of this work we helped curate a ‘first look’ media preview event for the market in December. We also curated an exclusive media guestlist for the hugely successful debut edition of the new weekly market in January 2022 which saw more than 1,500 visitors in its first day.
The Playground media coverage
The launch of the new market has been extensively covered in the media, including in:
Getaway magazine: Catch you on The Playground in Braamfontein
Daily Maverick: Colour and life run riot in Adam Levy’s reimagined ‘playground’
Toyota Connect: The Playground opens in Braamfontein
The Citizen: The Playground – Joburg’s new weekly rooftop market
South African Jewish Report: Braamfontein’s new playground – an urban market “on steroids”
Eat Out: New Jozi Markets Calling!
The South African: The Playground: Joburg’s hottest new Saturday rooftop market
Joburg.co.za: Neighbourgoods Market Revived As The Playground